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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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FH Boom Daily Digest-August 3, 2007

Top News From Today's "Boomiverse"

The Boomer Files: Meaningful Pursuits
Jerry Adler
Newsweek
August 6, 2007

Overview: Adler discusses the various ways boomers are contributing to society and discovering meaning as they near retirement. Adler writes, “If they no longer seek to transform the world by revolution, they strive at least to improve a small part of it, or perhaps themselves, through adventure, experience and self-actualization.”

http://www.msnbc.msn.com/id/20075815/site/newsweek/

A Need for (Higher) Speed
Charlene Dy
Newsweek
August 6, 2007

Overview: This article focuses on the growing number of boomers who are taking racing classes. Dy reports, “When it comes to recreational high-speed driving, baby boomers dominate. At the Sports Car Club of America, 64.5 percent of members are over 40.”

http://www.msnbc.msn.com/id/19999625/site/newsweek/

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