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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

« Drink Up, Boomers (Encore Blog) | Main | Greyroots Marketing (Encore Blog) »

FH Boom Daily Digest-August 2, 2007

Top News From Today's "Boomiverse"

Baby boomers will spend golden years at work
Eve Tahmincioglu
MSNBC.com
August 1, 2007

Overview: Tahmincioglu discusses how technology will accommodate aging boomers’ more flexible work schedules. However, “Generational differences in the workplace are expected to rise; there will be unprecedented shortages in many industries as large proportions of the workforce retires; and we may also see more workers getting sick on the job, with a possible rise in strokes and heart attacks as they age.”

http://www.msnbc.msn.com/id/20075038/

No Summer Dog Days Here: Financial services and insurance sectors are staying hot-with a little help from the boomers.
Lauren Barack
On Wall Street
August 1, 2007

Overview: “As this aging demographic begins its long trek toward retirement, life insurance is the watchword, analysts say. They believe that boomers will shift more and more pools of money from accumulation products and the market to offerings that are focused on longevity.”

http://www.onwallstreet.com/article.cfm?articleid=3698

Boomers may fill crucial management need in nonprofit sector
Chris Silva
Employee Benefit News
August 1, 2007

Overview: This article focuses on the need for boomers, who want to continue working, to consider a position in a nonprofit organization.

http://ebn.benefitnews.com/asset/article/149639/communicating-with-employees/boomers-may-fill-crucial-management-need.html

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