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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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« FH Boom Daily Digest-Aug. 6, 2007 | Main | Greyroots Marketing (Encore Blog) »

FH Boom Daily Digest-Aug. 7, 2007

Top News From Today's "Boomiverse"

Golf Industry Counts on Boomers to Drive Sales
Liz Peek
New York Sun
August 7, 2007

Overview: Peek reports, “…boomers are about to be spending a lot less time at work and, presumably, more time on the golf course.”

http://www.nysun.com/article/60000?page_no=1

Help Wanted: Retired Professionals
ThirdAge
August 3, 2007

Overview: “New York City is hoping to find more ex-professionals like the 73-year-old -- people who are either unable or unwilling to return to full-time work but who want to use their skills and stay in touch with the workaday world.”

http://www.thirdage.com/news/articles/ALT04/07/08/03/ALT04070803-01.html

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