Top News From Today's "Boomiverse"
Junk mail report indicates baby boomers are target
Margot Brown
Yourhub.com
August 29, 2007
Overview: Consumers over the age of 45 are being targeted with the most junk mail according to stopthejunkmail.com's 2007 second quarter survey. Results show that the over 60% of surveyed participants are over the age of 45 years old, which includes the baby boomer demographic.
http://denver.yourhub.com/Boulder/Stories/Environment/Lifestyle/Story~354922.aspx
The Baby Boomer Is Back -- Just Ask Martha
Nat Ives
Advertising Age
August 27, 2007
Overview: Martha Stewart's media-business instincts have mostly proved spot on, regardless of mistakes she's made along the way. That makes an idea percolating at Martha Stewart Living Omnimedia -- a magazine targeting baby-boomer women -- all the more striking, since that isn't where publishers usually see great advertising potential.
http://adage.com/mediaworks/article?article_id=120083
Boomer Women Struggle With Eating Disorders
Foxreno
August 16, 2007
Overview: Most people think of eating disorders as a problem that strikes girls and young women. But increasingly, experts said, eating disorders are becoming an epidemic among baby boomers, Boston television station WCVB reported.