Top News From Today's "Boomiverse"
Boomers come of age and opt to keep it real
David Graham
The Star
August 21, 2007
Overview: Graham reports, “The demographic that gave us sweaty aerobics classes, 80-hour workweeks and gruesome facelifts is simply contemplating a less aggressive posture. They are meditating quietly and searching for physical activities that subtly develop muscles, mind and spirit.”
http://www.thestar.com/living/article/248094
Baby boomers: rich, affluent, and ignored by retailers
Seniorscopie.com
August 21, 2007
Overview: “Studies reveal that the U.S. Boomers are the most affluent and the wealthiest age group. But in spite of this, retailers do not seem to mind them much.”
http://www.seniorscopie.com/actu/article.asp?id=070821120442&rub=swi
The Silver Market Phenomenon
Chuck Nyren
Advertising to Baby Boomers
August 20, 2007
Overview: Nyren introduces the upcoming book, The Silver Market Phenomenon: Business Opportunities in an Era of Demographic Change by Dr. Cornelius Herstatt and Dr. Florian Kohlbacher. Nyren writes, “This will undoubtedly be the most varied resource of global marketing information and techniques for targeting the 50+ demographic.”
http://advertisingtobabyboomers.blogspot.com/2007_08_01_archive.html