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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

« Care for Life | Main | Invisible Me (Encore Blog) »

FH Boom Daily Digest-Aug. 13, 2007

Top News From Today's "Boomiverse"

Ann Taylor Said to Plan Boomer Unit
Michael Barbaro
The New York Times
August 13, 2007

Overview: Barbaro reports, “Ann Taylor wants to grow up. The clothing chain, known for its prim clothing for career women in their 30s and 40s, is developing a new casual apparel chain for the older, baby-boomer generation, according to people briefed on the matter.”

http://www.nytimes.com/2007/08/13/business/13ann.html?ref=business

Romance doesn't die at 40 . . . or 50 or 60
Laurie Granieri
New Brunswick Home News Tribune
August 12, 2007

Overview: This article focuses on baby boomers and the dating world. Specifically, “Several Internet dating sites report the baby-boomer demographic is the fastest-growing portion of the market.”

http://www.thnt.com/apps/pbcs.dll/article?AID=/20070812/NEWS/708120465/1001

Boomers embark on new midlife careers
Employment Digest
August 11, 2007

Overview: Many baby boomers are switching careers, looking for more meaningful work and going back to school.

http://www.employmentdigest.net/2007/08/boomers-embark-on-new-midlife-careers/

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