Bloggers

About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
Read More

Special Features

Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
See the full listing of topics

FH Boom℠ Events

« FH Boom Daily Digest-July 18, 2007 | Main | FH Boom Daily Digest-July 19, 2007 »

The Mortality Reality Show

Here’s the premise. Take about a dozen boomers from around the same economic and education level, all married, grown children, mid-to-late fifties, and put them in the same neighborhood. Give them each about 50K to spend. Let them decide whether to spend it on savings, fun cruises or long-term care insurance. That is the first elimination round. Only those who put it into long-term care insurance get to continue.

For the rest of today's blog, continue at The Boomer Blog

The boomers then compete as individuals doing everyday life and work tasks. These are primarily games of chance. If someone is exceptionally lucky, they get lifetime “immunity” and therefore will not be eliminated from the game this round. Everybody else is given some chronic or acute illness.

Now here’s the kicker. There’s two ways to win. If the boomer lives long and never needs to be institutionalized (or given any kind of nursing or home health care), that’s one way. If the boomer dies fast, also with no need for the above, they also win.

Oh, I hear you muttering about how you could call the latter winning? Well, you are assuming that the contestants are the boomers, themselves. But no! The contestants in this mortality reality show are the long-term care providers.

Want to apply to appear? If you are over 50, applications can undoubtedly be found in your mailbox today.

Carol Orsborn

TrackBack

TrackBack URL for this entry:
http://www.theboomerblog.com/mt/mt-tb.cgi/321.

Comments (2)

What about those of us who would spend the money on taking care of our own aging parents? There are many boomers out here in that situation.

W. Wright:

Great blog.
The funny thing about long term care insurance is that the price of a policy can vary a lot from one insurance company to the next. I learned that each long term care policy has a different way of charging premium based upon health history, marital status, choice of benefits, and even state of residence. It pays to shop. I found this website very helpful:
http://www.ltcinsuranceshopper.com/


WW

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)

Subscribe to this Blog

Subscribe here for daily updates sent to your email

Delivered by FeedBurner