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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« FH Boom Daily Digest-July 2, 2007 | Main | FH Boom Daily Digest-July 3, 2007 »

In Our Hearts

My recent blog on “Re-uppies” (the surprising number of well-educated women in their late 50’s or early 60’s who are walking away from steady incomes, and are either contemplating or in the throes of selling their houses to follow some variation of a dream) elicited a welcome reminder from an old friend.

For the rest of today's blog, continue at The Boomer Blog

As I mentioned, I am concerned that some may have confused empowerment with foolhardiness.

But it is not to be my lot to take upon myself the entire burden of guilt, having been but one amongst those many self-help authors who called upon this generation to follow their hearts at all costs.

In fact, I was reminded by my old friend of a favorite story I told frequently starting in the early 1990’s, that I feel compelled to share once again.

At the time, my friend decided that she was fed up with her work for the government, and was planning to leave her steady job to become the poet she had always dreamed of becoming.

She went to visit a favorite aunt, who listened to her patiently as she described her vision.

“I’m going to do what those books tell me to do,” my friend said. “I’m going to follow my heart and trust that it will lead me to the fulfillment of my dreams.”

When she finished, her aunt sighed deeply and replied.

“Very interesting, dear. But there’s something important you need to know. It generally works better if when you look deep into your heart, there’s an investment banker inside.”

Carol Orsborn

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