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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« Re-Uppies Revisited | Main | In Our Hearts »

FH Boom Daily Digest-July 2, 2007

Top News From Today's "Boomiverse"

Retiring baby boomers creating high tech talent crisis
Stuart Corner
ITwire.com.au
July 2, 2007

Overview: "Baby Boomers are beginning to retire in droves and there are simply not enough young people to replace them...This talent crisis - which is expected to last for decades - has the potential to make the dot-com talent crunch of the late 1990s look like a walk in the park."

http://www.itwire.com.au/content/view/13262/53/

As workers get older or retire, companies need to adapt
Aaron Nathans
LoHud.com
July 2, 2007

Overview: Nathans focuses on the need for companies to plan ahead as boomers begin to retire. “As the baby boomer population begins to retire, companies will have more jobs than workers, Delaware AARP Director Lucretia Young said.”

http://www.lohud.com/apps/pbcs.dll/article?AID=/20070702/BUSINESS01/707020324/1066/RSS02

Eyes On The Road: Twin Peaks Of The Car Market
Joseph B. White
WSJ.com
July 2, 2007

Overview: White discusses the auto industry’s goal to target both boomers and millennials with the same cars.

http://online.wsj.com/article/SB118314531203053373-search.html?KEYWORDS=twin+peaks+car+market&COLLECTION=wsjie/6month

More baby boomers are flocking back to the flock
John Blake
Atlanta Journal-Constitution
June 30, 2007

Overview: Blake reports that boomers are, “known for both spiritual seeking and religious skepticism.” He goes on to say, “Now many of these seekers are returning to the religious rituals that shaped their childhoods, because of pressing questions about their own lives and families.”

http://www.statesman.com/life/content/life/stories/faith/06/30/0630boomerfaith.html

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