Top News From Today's "Boomiverse"
AARP Tunes In to Radio's Discarded Audience
Marc Fisher
The Washington Post
July 8, 2007
Overview: Fisher reports that AARP, “is turning into a radio programmer and concert promoter”, sponsoring shows and creating radio programs targeted specifically to boomers.
http://www.washingtonpost.com/wp-dyn/content/article/2007/07/06/AR2007070600481.html
Boomers care and share
Mark Metherell and Arjun Ramachandran
Brisbane Times
July 10, 2007
Overview: Metherell and Ramachandran dismiss the “Me Generation” label placed on boomers. They report that Australian boomers “are more worried about energy and water issues than their pensions, a survey in four mainly marginal electorates found.”
http://www.brisbanetimes.com.au/news/national/boomers-care-and-share/2007/07/09/1183833431870.html
Sleepy Baby Boomer Internet Villages
Chuck Nyren
Advertisingtobabyboomers.blogspot.com
July 10, 2007
Overview: Nyren discusses networking sites for boomers. He notes specific sites that, in his opinion, stand out among the various networking sites.
http://advertisingtobabyboomers.blogspot.com/2007/07/sleepy-baby-boomer-internet-villages.html
