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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« Journey’s End | Main | FH Boom Daily Digest-July 10, 2007 »

FH Boom Daily Digest-July 9, 2007

Top News From Today's "Boomiverse"

For many retirees, China may hold key to success
Kevin G. Hall
The Seattle Times
July 9, 2007

Overview: Hall discusses the development of China’s pension system, and how it may impact retiring U.S. boomers. Hall reports, “China, with a population exceeding 1.3 billion, holds the greatest potential for U.S. boomers who are looking to transfer their assets.”

http://seattletimes.nwsource.com/html/nationworld/2003780846_pensions09.html

Health issues hit divorced baby boomers
The Age
July 9, 2007

Overview: “The first wave of over-55 divorcees are much less happy and experience more physical and mental health problems than their married friends, new research shows.”

http://www.theage.com.au/news/National/Health-issues-hit-divorced-baby-boomers/2007/07/09/1183833380603.html

No happy ending for divorced boomers
Stephen Lunn
The Australian
July 9, 2007

Overview: Lunn discusses new research from the Australian Institute of Family Studies. He reports, “No matter how many years have passed since their split, members of the growing grey army of over-55 divorcees without a new partner are likely to be less satisfied with life than a married person.”

http://www.theaustralian.news.com.au/story/0,20867,22040289-2702,00.html

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