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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« Boomerangs | Main | An Old 60 (Encore Blog) »

FH Boom Daily Digest-July 31, 2007

Top News From Today's "Boomiverse"

Hawaii's boomers in line to live longest, survey indicates
Susan Felt
The Arizona Republic
July 31, 2007

Overview: Felt shares the results from the Longevity Calculator for eons.com, a boomer Web site. Felt writes, “In a state-by-state look at the health habits of 450,000 baby boomers 50 and older who took the survey on eons.com, those living in Hawaii not only have the benefit of sun, sea and climate, but exhibit the most healthful habits of their peer group.”

http://www.azcentral.com/arizonarepublic/arizonaliving/articles/0731boomersurvey0731.html

The new face of fitness is getting older
David Williams
CNN.com
July 30, 2007

Overview: Williams discusses boomers’ growing interest and investment in fitness.

http://www.cnn.com/2007/HEALTH/diet.fitness/07/27/senior.fitness/index.html

Study: Many Boomers Lack Retirement Fund
Eileen Alt Powell
Forbes.com
July 30, 2007

Overview: “Nearly one-third of baby boomers ages 51 to 61 are at risk of not having enough in savings to finance a comfortable retirement, according to a study being released Tuesday by the Center for Retirement Research at Boston College.”

http://www.forbes.com/feeds/ap/2007/07/30/ap3968517.html

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