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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« FH Boom Daily Digest-July 27, 2007 | Main | Boomerangs »

FH Boom Daily Digest-July 30, 2007

Top News From Today's "Boomiverse"

Can you spot the personal communication assistant?
Don Aucoin
The Boston Globe
July 30, 2007

Overview: “Companies are racing to ‘boomerize’ products and services, adding a flashier edge to stodgy devices like hearing aids or subtly tailoring their marketing pitch to a generation that never believed it would get old -- and still doesn't.”

http://www.boston.com/news/globe/living/articles/2007/07/30/can_you_spot_the_personal_communication_assistant/?page=1

Keep boomers working: Senator
Richard Brennan
The Toronto Star
July 30, 2007

Overview: This article focuses on Senator Marjory LeBreton’s mission to keep boomers in the Canadian workforce.

http://www.thestar.com/News/article/241198

On-the-job tourism. Test-driving that dream career
Lini S. Kadaba
The Philadelphia Inquirer
July 29, 2007

Overview: This article focuses on VocationVacations, a program that allows boomers to discover new and exciting careers.

http://www.philly.com/philly/news/homepage/20070729_On-the-job_tourism_.html

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