Top News From Today's "Boomiverse"
Can you spot the personal communication assistant?
Don Aucoin
The Boston Globe
July 30, 2007
Overview: “Companies are racing to ‘boomerize’ products and services, adding a flashier edge to stodgy devices like hearing aids or subtly tailoring their marketing pitch to a generation that never believed it would get old -- and still doesn't.”
Keep boomers working: Senator
Richard Brennan
The Toronto Star
July 30, 2007
Overview: This article focuses on Senator Marjory LeBreton’s mission to keep boomers in the Canadian workforce.
http://www.thestar.com/News/article/241198
On-the-job tourism. Test-driving that dream career
Lini S. Kadaba
The Philadelphia Inquirer
July 29, 2007
Overview: This article focuses on VocationVacations, a program that allows boomers to discover new and exciting careers.
http://www.philly.com/philly/news/homepage/20070729_On-the-job_tourism_.html
