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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« FH Boom Daily Digest-July 25, 2007 | Main | Who is “The” Boomer Woman? »

FH Boom Daily Digest-July 26, 2007

Top News From Today's "Boomiverse"

When Whippersnappers and Geezers Collide
Lisa Belkin
The New York Times
July 26, 2007

Overview: Belkin discusses the generational differences that exist in today’s workplace. Belkin reports, “This is the first time in history that four generations — those who lived through World War II, Baby Boomers, Generation X and Generation Y — are together in the workplace.”

http://www.nytimes.com/2007/07/26/fashion/26work.html?pagewanted=1&_r=1&ref=health

Buyers want to sleep downstairs
Dudley Price
The News & Observer
July 26, 2007

Overview: Price shares, “The National Association of Home Builders says more than 40 percent of new homes have master suites downstairs, a 15 percent increase over a decade ago. This time -- no surprise here -- baby boomers with bad knees and creaky backs are being credited with increasing demand.”

http://www.newsobserver.com/business/story/649762.html

Today's boomers don't have to quit getting fit
Katherine Hobson
Fort Worth Star Telegram
July 26, 2007

Overview: Hobson reports, “Advances in orthopedics and sports medicine mean that the injuries that used to sideline anyone with a hint of gray hair can now be fixed.”

http://www.star-telegram.com/health/story/181271.html


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