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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

« Empty Nester or Parent: They’re Still Gone | Main | FH Boom Daily Digest-July 26, 2007 »

FH Boom Daily Digest-July 25, 2007

Top News From Today's "Boomiverse"

The Freewheelers
Jemimah Noonoo
Newsweek
July 30, 2007

Overview: This article focuses on the growing number of boomers who are choosing truckdriving as a new job option. Reports Noonoo, “By tapping into the baby-boomer market—largely empty nesters, or second-career seniors who have experienced burnout or layoffs—carriers hope they will be able to keep their rigs running.”

http://www.msnbc.msn.com/id/19875409/site/newsweek/

Call it relaxation, with income
Devona Walker
Sarasota Herald-Tribune
July 25, 2007

Overview: Walker discusses boomers’ desire to continue work in a laid-back atmosphere. Reports Walker, “Many have a pedigree that makes them well suited for entrepreneurial endeavors. At this point in the retirement curve, some are retooling retirement to include work and intellectual stimulation.”

http://www.heraldtribune.com/article/20070725/BUSINESS/707250350

Aging Baby Boomers and Unmet Medical Needs Drive Alzheimer's and Parkinson's Diseases Market
PRWeb
July 25, 2007

Overview: “Ageing baby boomers are expected to propel the global anti-AD medications market. The growing elder people in the society would always have impact on the healthcare markets particularly the drugs that are intended to treat risks associated with ageing.”

http://www.prweb.com/releases/alzheimers_disease/parkinsons_disease/prweb541758.htm

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