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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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FH Boom℠ Events

« FH Boom Daily Digest-July 23, 2007 | Main | Empty Nester or Parent: They’re Still Gone »

FH Boom Daily Digest-July 24, 2007

Top News From Today's "Boomiverse"

Magazine Picks Best Cities Baby Boomers Should Consider for Retirement
SeniorJournal.com
July 23, 2007

Overview: This article shares the top five retirement communities for boomers as reported by AARP The Magazine.

http://www.seniorjournal.com/NEWS/Boomers/2007/7-07-23-MagazinePicks.htm

Home gyms: Convenience that can’t be beat
Newsday
July 24, 2007

Overview: This article focuses on the growing number of boomers who are bringing the gym home. “The fitness-crazed baby boomers that in the 1980s were going to the health club to hook up and get married now are bringing the gym home for themselves and their families.”

http://www.newsday.com/search/ny-hscov5304124jul24,0,2708611.story

Retirees are reinventing themselves
Devona Walker
Sarasota Herald-Tribune
July 24, 2007

Overview: Walker discusses the growing number of boomer retirees who are relocating to Southwest Florida. Reports Walker, “They are also reinventing the concept of retirement. Many return to work in so-called bridge occupations. Others, who were hampered by vocational restraints in their younger years, are flexing their entrepreneurial muscles.”

http://www.heraldtribune.com/article/20070724/BUSINESS/707240326

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