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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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« FH Boom Daily Digest-July 19, 2007 | Main | Thornhill and Martin, Freud and Erikson »

FH Boom Daily Digest-July 20, 2007

Top News From Today's "Boomiverse"

The boomers leave a problem
Waterloo Record
July 20, 2007

Overview: This article focuses on the impact baby boomers will have on Canada once they retire. “The demands that this group will place upon the nation's medical and social agencies are hard to overestimate.”

http://www.therecord.com/NASApp/cs/ContentServer?pagename=record/Layout/Article_Type1&c=Article&cid=1184915743516&call_pageid=1024322168441&col=1024322320546

Stop baby boomers leaving the ICT talent pool
Sandra Rossi
Computer World Australia
July 20, 2007

Overview: Rossi discusses the importance of keeping baby boomers working in the ICT industry. The 2006 Australian Computer Society’s Employment Survey revealed that “one in five respondents felt they had been discriminated against on the basis of their age.”

http://www.computerworld.com.au/index.php/id;573607731;pp;1

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