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« The Mortality Reality Show | Main | FH Boom Daily Digest-July 20, 2007 »

FH Boom Daily Digest-July 19, 2007

Top News From Today's "Boomiverse"

Advertisers ignore sizeable, affluent greying crowd
Shannon Proudfoot
Calgary Herald
July 18, 2007

Overview: “Experts say marketers became fixated on the 18-to-49 demographic when the baby boomers became young adults, making them the most lucrative and visible market. But the ad industry has failed to notice that this population has moved on and become an older crowd with similar clout.”

http://www.canada.com/calgaryherald/news/story.html?id=2b1f07af-d327-4268-8e98-57bef339d84f

Obesity, Alzheimer's Key Threats To Baby Boomers' Health
Kristen Gerencher
Marketwatch.com
July 19, 2007

Overview: Gerencher discusses boomers’ future health ailments, particularly, obesity and Alzheimer’s damaging effects.

http://www.marketwatch.com/news/story/obesity-alzheimers-disease-key-threats/story.aspx?guid=%7BEB005F22-1982-4275-914D-BA2827135A2C%7D

Posted by Boomer Daily Digest on July 19, 2007 8:00 AM |

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