Bloggers

About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
Read More

Special Features

Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
See the full listing of topics

FH Boom℠ Events

« FH Boom Daily Digest-July 17, 2007 | Main | The Mortality Reality Show »

FH Boom Daily Digest-July 18, 2007

Top News From Today's "Boomiverse"

Baby Boomer Women Could Drive Boom in Timeshare Sales
Jason Tremblay
The Time Share Owner’s Blog
July 18, 2007

Overview: Tremblay discusses boomer women’s interest in the timeshare market and writes, “boomer women represent a demographic with a proven commitment to carving out time for well-earned vacations and time spent with family and friends.”

http://timeshareownersblog.sellmytimesharenow.com/archives/269

Boomers spend freely on their family pets
Kathy Seale
Times-Picayune
July 18, 2007

Overview: Seale shares that many boomers are spending up to $107 a year on their pets.

http://www.nola.com/timespic/stories/index.ssf?/base/living-8/1184746128164230.xml&coll=1

Boomers to work longer than expected
David Friend
Toronto Star
July 17, 2007

Overview: Friend reports, “The first wave of boomers entered their 60s last year, and some will head off into retirement sunset. But financial planners suggest that more and more will be forced to stay in the workforce simply because they can't afford the cost of living.”

http://www.thestar.com/News/article/236729

Over-50 Baby Boomers Serious About Exercise and Health Habits
Associated Content
July 17, 2007

Overview: A survey from Humana Inc. found that when it comes to boomers and exercise, “better health and wellness were the primary reasons, but appearance – especially those desirable six-pack abs – was also very important.”

http://www.associatedcontent.com/article/317431/over50_baby_boomers_serious_about_exercise.html

TrackBack

TrackBack URL for this entry:
http://www.theboomerblog.com/mt/mt-tb.cgi/324.

Post a comment

(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)