Top News From Today's "Boomiverse"
Surveys Show Boomers Drive U.S. Consumer Confidence, Remain Nation's Wealthiest Consumer Group
Marketwire.com
July 17, 2007
Overview: “The Baby Boom drives U.S. consumer confidence more dramatically than any other generation, remains the most affluent spending group, but is increasingly ignored by the nation's marketers and retailers as it ages, according to two national surveys and the findings of a new book released today by the Boomer Project.”
http://www.marketwire.com/2.0/release.do?id=751792&sourceType=1
That's a what? It's not the newest iPod. It's not a cell-phone earpiece, either. For older generations, these high-tech hearing aids are not only helpful . . . they're hip.
Linda Shrieves
Orlando Sentinel
July 17, 2007
Overview: Shrieves discusses the latest trends in hearing aids targeted at boomers.
http://www.orlandosentinel.com/features/lifestyle/orl-hearingaids1707jul17,0,3784137.story
Auto Package: Boomers tired of mini-vans powering convertible sales
Paul Luke
CanWest News Service
July 17, 2007
Overview: Luke reports, “Baby boomers' rising affluence means a growing chunk of consumers can afford to buy a convertible, auto industry analysts say.”
Baby Boomers Taking a Second Look at Volunteering
Earthtimes.org
July 16, 2007
Overview: This article focuses on a study from VolunteerMatch, “that takes a closer look at boomers and civic engagement to find that nearly two-thirds of older, non-volunteering boomers are interested in getting involved, yet many aren't sure where to find the right opportunity.”
http://www.earthtimes.org/articles/show/news_press_release,139839.shtml