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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« FH Boom Daily Digest-July 11, 2007 | Main | What Does a (Boomer) Woman Want? »

FH Boom Daily Digest-July 12, 2007

Top News From Today's "Boomiverse"

Retiring Boomers Important in Hand-off to Younger Employees
Jack Loechner
Media Post Publications
July 12, 2007

Overview: Loechner discusses strategies to keep boomers active in the workforce.

http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=63683

Debt will keep the boomers in jobs
Stephen Lunn
The Australian
July 12, 2007

Overview: “A substantial portion of the nation's 40- to 59-year-olds are considering staying in the workforce longer, a survey of 2500 boomers undertaken by University of Tasmania sociologists Maggie Walter and Natalie Jackson shows.”

http://www.news.com.au/business/story/0,23636,22060603-14302,00.html

Senior centers look to offer more for baby boomers
Jennifer Learn-Andes
Times Leader
July 12, 2007

Overview: Learn-Andes reports, “As baby boomers start turning 60 on Jan. 1, they will become eligible to use their local senior centers. But the leaders of these centers here and nationally worry this new generation of seniors will stay away because of the stereotypes, so they’re starting to think of ways to cater to their needs.”

http://www.timesleader.com/news/20070712_12babyboom_jen_ART.html

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