Top News From Today's "Boomiverse"
Most firms have no strategy to target the elderly: survey
Nisha Ramchandani
Business Times Singapore
July 11, 2007
Overview: A survey from Spire Research and Consulting Pte Ltd revealed that, “A staggering majority of Singapore companies were not gearing their marketing strategies towards the elderly.”
http://www.businesstimes.com.sg/sub/news/story/0,4574,240636,00.html?
Baby boomers sought for 'encore' careers
Paul Monies
NewsOK.com
July 11, 2007
Overview: Monies reports, “the federal government is preparing for an exodus of experienced employees as baby boomers begin to hit retirement age. As a result, recruiters are updating hiring practices and offering incentives to new grads, as well as to experienced employees from the private sector looking for ‘encore’ careers in public service.”
http://newsok.com/article/3080788
Why 70 Is the New 50
Marshall Goldsmith
BusinessWeek
July 10, 2007
Overview: Goldsmith discusses retiring boomers and the workplace with Bill Byham, author of 70: The New 50.
http://www.businessweek.com/careers/content/jul2007/ca20070710_420245.htm
Can you live the dream?
Tim Evans
The Indianapolis Star
July 10, 2007
Overview: According to a boomer poll conducted by The Indianapolis Star, “More than 80 percent of those surveyed say they expect their lifestyles to stay the same or improve after they retire. Nearly half expect a ‘whole new life.’”
http://www.indystar.com/apps/pbcs.dll/article?AID=/20070710/LOCAL18/707100384/-1/topstoriesrecache