“Baby boomers.” Two words you are probably hearing a lot of these days…or maybe, two words you’ve heard a lot your whole life. 78 million strong, this colossal demographic demands to be heard, and has been so wildly probed, prodded, discussed and sounded over the years, that I would venture to say if aliens do exist and are tuning into us earthlings, the cosmos too is abuzz about boomers.
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Yet, while many of us think we get what makes the boomers tick, how much do we really understand in a clear, nuanced way about this broad and diverse group? What are their specific characteristics and psychosocial behavior patterns when filtered through the multifaceted lenses of life stage, ethnicity, geography, economic status, and beyond?
To help clarify and give our readers the best of the best in all things boomer, we are pleased to introduce the premier issue of our FH Boom E-newsletter, which distills “the best of” what we’ve encountered to share with you. This includes current data, research, news articles, boomer business models and most popular FH Boom blogs—among other things (and, we’re happy to tell you, like the blog, it’s free!) How’s that for a boomer boost?
We encourage you to subscribe by clicking on “Subscribe to the Best of the Boomer Blog” in the upper right hand corner. There, you will also see the July 2007 e-newsletter, should you want to soak up more about this dynamic generation, who are changing the face of retirement, aging and indeed the world.
Amanda Sobanet