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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

« FH Boom Daily Digest-June 28, 2007 | Main | Re-Uppies Revisited »

FH Boom Daily Digest-June 29, 2007

Top News From Today's "Boomiverse"

Agencies seek talent outside government
M.Z. Hemingway
Federal Times
June 28, 2007

Overview: Hemingway reports on baby boomers and older worker recruitment. ”Agencies should use nontraditional recruiting techniques, including partnering with organizations that represent older Americans, offer flexible work situations and adapt jobs to meet the preferences and physical constraints of older workers, according to a GAO summary of the forum."

http://federaltimes.com/index.php?S=2852973

Your generations beg to differ

Sara K. Clarke
Orlando Sentinel
June 25, 2007

Overview: Clarke discusses the similarities and differences between Generation Y and baby boomers. She reports, “Both work an average of 10 hours a day and get seven hours of sleep at night.”

http://www.orlandosentinel.com/business/orl-smallbiz2507jun25,0,908342.story

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