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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

« Whatever Happened to Self-Help? | Main | FH Boom Daily Digest-June 20, 2007 »

FH Boom Daily Digest-June 19, 2007

Top News From Today's "Boomiverse"

Author sees career encore for boomers
Susan Felt
Arizona Republic
June 19, 2007

Overview: This article includes a Q&A with Marc Freedman, author of Encore, his latest book proposing, "changes that individuals, business, government and society need to embrace in order to keep that generation working, not retiring.”

http://www.azcentral.com/arizonarepublic/arizonaliving/articles/0619secondcareer0619.html

The baby boomers who are in worse health than their parents
Peta Bee
Daily Mail
June 19, 2007

Overview: Bee reports, “While there is an argument that baby boomers are more aware of their health and therefore more likely to visit their doctor, the statistics confirm that weight-related illnesses and obesity itself are on the rise among the greying army.”

http://www.dailymail.co.uk/pages/live/articles/health/womenfamily.html?in_article_id=462906&in_page_id=1799

What people are doing
BusinessWeek
June 11, 2007

Overview: This chart shows how each generation uses the internet and which activities each group prefers.

http://www.businessweek.com/magazine/content/07_24/b4038405.htm

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