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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

« POGOs and Happy Endings | Main | My Honey Do Man »

FH Boom Daily Digest-June 6, 2007

Top News From Today's "Boomiverse"

Boomer Bashing on Steroids
Brent Green
Boomers.typepad.com
May 27, 2007

Overview: Green blogs and shares his rebuttals about the latest “Boomer bashing” news articles and op-eds.

http://boomers.typepad.com/boomers/2007/05/boomer_bashing_.html

Health club memberships getting quite a workout
Donna Balancia
Florida Today
June 6, 2007

Overview: This article focuses on the increase in gym memberships. According to the International Health, Racquet & Sportsclub Association’s spokeswoman, Rosemary Lavery, “Baby boomers are the fastest-growing demographic of health club members….”

http://www.floridatoday.com/apps/pbcs.dll/article?AID=/20070606/BUSINESS/706060327/1003

Boomers down best as liquor sales bubble
CP
London Free Press
June 6, 2007

Overview: “Baby boomers with strong disposable incomes and a taste for new alcoholic drinks are credited with juicing liquor sales in Ontario to new highs.”

http://lfpress.ca/newsstand/Business/2007/06/06/4237919-sun.html

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