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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« FH Boom Daily Digest-June 4, 2007 | Main | POGOs and Happy Endings »

FH Boom Daily Digest-June 5, 2007

Top News From Today's "Boomiverse"

Young, old, in-between: Can they all get along?
Virginia Galt
The Globe and Mail
June 2, 2007

Overview: Galt reports on multigenerational diversity initiatives in the workplace. She writes, “In order to retain the top minds in technology, IBM is exploring ways to keep its experienced older hands connected to the work force - rather than losing them to retirement - while also finding ways to make the footloose younger generations sign on and stay.”

http://www.theglobeandmail.com/servlet/story/LAC.20070602.RCOACH02/TPStory/Business

Balcony lifestyle hits new heights with baby-boomers
Seniorscopie.com
June 5, 2007

Overview: “Retiring downsizers are the main buyers of city apartments, but investors and first-home buyers are also looking to apartments as an entry point into the market.”

http://www.seniorscopie.com/actu/article.asp?id=070605180844&rub=swi

Red Wine Nutritional Supplement Featuring Super Antioxidant Resveratrol Designed to Extend Baby Boomer Healthy Years Introduced by Resmed Nutraceuticals
BusinessWire
June 5, 2007

Overview: Press release announcing, “Resmedin™ by Resmed Nutraceuticals Corporation -- a new red wine nutritional supplement that features the super antioxidant resveratrol -- may help baby boomers find the key to extending their healthy years.”

http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20070605005445&newsLang=en

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