Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

• MarketTools Webinar Dec 2006
• Survey of U.S. Boomers conducted by FH Boom November 2006
• Boomers 2006 and Beyond
• Whitepaper: Boomer Women’s Search for Meaning
• Boomers at a Glance

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
See the full listing of topics

FH Boom℠ Events

• 50-Plus Marketing
• Blog Talk Radio
• BoomerCafé™
• BoomerWomenSpeak
• Boomers - A Trip Into the Heart of the Baby Boomer Generation
• David Solie
• Eye on FDA
• Fleishman-Hillard
• Mediangler
• Now Public
• Out Front Blog
• theMatureMarket.com
• The Content Studio
• The Silver Pearl
• Wise Woman Shining

• Editorial: How Amazon Will Retain Boomers – even if they buy Apple’s iPads
• Marketing to Boomers and Beyond
• Marketing to Boomers and Beyond
• Marketing to Boomers and Beyond
• Marketing to Boomers and Beyond
• Special Note to Readers:
• Can you identify the brands that Baby Boomer women love the most?
• Alzheimer’s Disease: A Baby Boomer Problem
• Shibboleths and Stereotypes
• Bag Charge Creates Environmental Awareness