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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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FH Boom℠ Events

« FH Boom Daily Digest-June 26, 2007 | Main | The Rest of the Tale of Two Townes »

FH Boom Daily Digest-June 27, 2007

Top News From Today's "Boomiverse"

Baby Boomer Breast Implant Surgery: Like Daughter, Like Mother?
PRWeb.com
June 27, 2007

Overview: Press release announcing, “Oak Park, Ill. plastic surgeon and author Allan Parungao, MD, notes a 279% increase in breast implant surgery from 1997 to 2006. And now some daughters who have breast augmentation are inspiring their Baby Boomer mothers to follow suit.”

http://www.prweb.com/releases/2007/6/prweb536141.htm

Baby Boomer Women Hardest Hit by Pelvic Health Conditions, Says New Report
PRNewswire
June 26, 2007

Overview: “A new report released today by the National Women's Health Resource Center (NWHRC) reveals for the first time the high prevalence of pelvic health conditions among women in the United States - - at least one-third of all women (about 35 million) will be treated for a pelvic health condition by the age of 60, with the onset of these conditions highest among Baby Boomers.”

http://sev.prnewswire.com/health-care-hospitals/20070626/NYTU03526062007-1.html

Implant dentistry will become part of core practice
Craig Cooper
Dental Economics
June, 2007

Overview: This article focuses on boomers and their impact on the dentistry business. Cooper reports that, “Baby boomers will be the richest senior-citizen generation in our history, and those of us in the implant business know our field is being driven by their dollars.”

http://de.pennnet.com/display_article/296244/54/ARTCL/none/none/Implant-dentistry-will-become-part-of-core-practice/

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