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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« FH Boom Daily Digest-June 22, 2007 | Main | A Tale of Two Townes »

FH Boom Daily Digest-June 25, 2007

Top News From Today's "Boomiverse"

Many worry about being able to care for relatives in the future
Mindy Fetterman
USA Today
June 25, 2007

Overview: “Forty-one percent of baby boomers who have a living parent are helping care for them — with personal aid, financial help or both, according to a USA TODAY/ABC News/Gallup Poll of 689 baby boomers. Of the 59% who aren't helping now, nearly half worry about their ability to do so in the future.”

http://www.usatoday.com/money/perfi/eldercare/2007-06-24-elder-care-poll_N.htm

Baby boomers still searching for love
Heather Haddon
Herald News
June 25, 2007

Overview: “Many of North Jersey's thousands of baby boomers -- those between the ages of 45 and 61-- say they crave the uninhibited excitement that their generation pioneered. And as an age bracket with high divorce rates, quite a few want to find a mate -- or at least some new friends.”

http://www.northjersey.com/page.php?qstr=eXJpcnk3ZjczN2Y3dnFlZUVFeXkzJmZnYmVsN2Y3dnFlZUVFeXk3MTU4MDc3JnlyaXJ5N2Y3MTdmN3ZxZWVFRXl5Mw==

Boomer Films
Chuck Nyren
advertisingtobabyboomers.blogspot.com
June 25, 2007

Overview: Nyren discusses Boomer Films, a project created by James Caan and other Hollywood boomers. The project “hopes to break the stranglehold of big-studio blockbusters such as Spiderman and Pirates of the Caribbean. Helped by an older generation of filmmakers, the company wants to produce movies based on powerful stories that are less reliant on explicit sex and violence.”

http://advertisingtobabyboomers.blogspot.com/2007/06/boomer-films.html

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