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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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FH Boom℠ Events

« FH Boom Daily Digest-June 19, 2007 | Main | Observing the Female Boomer »

FH Boom Daily Digest-June 20, 2007

Top News From Today's "Boomiverse"

Boomer Women and Social Networking
Brent Green
Boomers.typead.com
June 14, 2007

Overview: Green blogs about boomer women and their interest in online networking. He discusses specifically, BoomerGirl.com, a social networking site created by Cathy Hamilton. There is also a video interview with Hamilton, who shares the premise behind Boomergirl.com.

http://boomers.typepad.com/boomers/2007/06/boomergirl.html

Boomers using social media to connect to family and friends
Sally Falkow
Daily Dog’s: The Leading Edge Blog
June 18, 2007

Overview: Falkow reports that baby boomers are using the internet to stay connected with friends and family. This online trend is expected to grow as the demographic ages.

http://www.infocomgroup.net/falkow/?p=89

Baby Boomer Tech Innovation Competition
David Louie
ABC30.com
June 19, 2007

Overview: “Seventy-four million people make up the baby boom generation. They're becoming a major focus of new technology to make their lives healthier, happier and easier.”

http://abclocal.go.com/kfsn/story?section=business&id=5400969

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