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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« FH Boom Daily Digest-May 31, 2007 | Main | On Happy Endings »

FH Boom Daily Digest-June 1, 2007

Top News From Today's "Boomiverse"

Boomers Change Profile of Aging
Cheryl Leonhardt
Boston Herald
June 1, 2007

Overview: This article focuses on boomers’ age-related challenges. Lenohardt reports, “The first is the dramatic increase in Alzheimer’s disease, and the other is how they are coping with their evolving roles as caregivers to aging parents or seriously ill spouses or partners while balancing demanding careers and sometimes geographically separated families.

http://business.bostonherald.com/womensBusiness/view.bg?articleid=1004179&format=&page=1

Not a "baby," never "boomed"
Mary-Ellen Lang
CBS News, Canada
May 31, 2007

Overview: Lang reflects on the term “baby boomer.” She writes, “Maybe I'm the only one who thinks ‘baby boomer’ is a stupid nickname to attach to so many millions of middle-aged people in Canada and the U.S.A.

http://www.cbc.ca/news/viewpoint/vp_lang/20070531.html

Are Non-Profits Ready for Baby-Boomer's Retirement?
Kansas City infoZine
June 1, 2007

Overview: “A considerable number of baby boomer employees in the private sector are considering a move to the nonprofit sector where they can use their experience and skills in social purpose work.”

http://www.infozine.com/news/stories/op/storiesView/sid/23223/

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