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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« FH Boom Daily Digest-June 13, 2007 | Main | R.I.P. »

FH Boom Daily Digest-June 14, 2007

Top News From Today's "Boomiverse"

New concept for boomer retirement: freedom to work
Jane Glenn Haas
Orange County Register
June 13, 2007

Overview: Haas focuses on boomer retirement and writes, “If the old notion was freedom from work, the new concept should be freedom to work.”

http://www.ocregister.com/ocregister/life/columns/article_1723900.php

Boomers boost market for second homes for recreation, retirement
Eileen Alt Powell
Associated Press via San Diego Union Tribune
June 13, 2007

Overview: Powell reports, “For years, the wealthy have bought second homes to use as vacation retreats and benefit from the appreciation of the property. Increasingly, middle class families are looking more seriously at the second home market – especially baby boomers who want to line up a home now for retirement later.”

http://www.signonsandiego.com/news/business/20070613-1112-onthemoney.html

Mixed-up boomers renounce their own generation
Mark Hare
Rochester Democrat and Chronicle
June 14, 2007

Overview: Hare shares his thoughts on defending the baby boomer generation. He writes, “Personally, I've found that defending the boomer generation is like trying to count drops of water in Lake Ontario — it's so big, you can never get it right. The real issue is that there are so many of us that we have always been the elephant in the country's living room.”

http://www.democratandchronicle.com/apps/pbcs.dll/article?AID=/20070614/NEWS0201/706140354/1002/NEWS

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