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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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« Whatever Happened to Psychology Today? | Main | FH Boom Daily Digest-June 14, 2007 »

FH Boom Daily Digest-June 13, 2007

Top News From Today's "Boomiverse"

Suburbs Are Graying Faster Than Big Cities
Sam Roberts
The New York Times
June 12, 2007

Overview: Roberts reports, “America’s suburbs, historically a haven for young families with children, are aging more rapidly than the nation’s central cities as the first suburban generation grows older. At the same time, there are early signs of a possible trend of wealthier and more educated older suburbanites moving to the cities.”

http://www.nytimes.com/2007/06/12/us/12suburb.html?ref=us

Retiring baby-boomers leave managers at a loss
Management Issues
June 12, 2007

Overview: This article shares results from a Buck Consultants, WorldatWork and Corporate Voices for Working Families study, focusing on boomers and the workforce. Specifically, “The departure of senior leadership was identified as the greatest potential risk associated with the exodus of mature workers, cited by more half of the companies polled.”

http://www.management-issues.com/2007/6/12/research/retiring-baby-boomers-leave-managers-at-a-loss.asp

Baby Boomers 'unrealistic'
Nadine Williams
The Advertiser
June 13, 2007

Overview: Williams discusses how Australian baby boomers are unrealistic about how the government will “meet their expectations about health and lifestyle.”

http://www.news.com.au/adelaidenow/story/0,22606,21898818-5006301,00.html

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