Top News From Today's "Boomiverse"

Boomers Change Profile of Aging
Cheryl Leonhardt
Boston Herald
June 1, 2007

Overview: This article focuses on boomers’ age-related challenges. Lenohardt reports, “The first is the dramatic increase in Alzheimer’s disease, and the other is how they are coping with their evolving roles as caregivers to aging parents or seriously ill spouses or partners while balancing demanding careers and sometimes geographically separated families.

http://business.bostonherald.com/womensBusiness/view.bg?articleid=1004179&format=&page=1

Not a "baby," never "boomed"
Mary-Ellen Lang
CBS News, Canada
May 31, 2007

Overview: Lang reflects on the term “baby boomer.” She writes, “Maybe I'm the only one who thinks ‘baby boomer’ is a stupid nickname to attach to so many millions of middle-aged people in Canada and the U.S.A.

http://www.cbc.ca/news/viewpoint/vp_lang/20070531.html

Are Non-Profits Ready for Baby-Boomer's Retirement?
Kansas City infoZine
June 1, 2007

Overview: “A considerable number of baby boomer employees in the private sector are considering a move to the nonprofit sector where they can use their experience and skills in social purpose work.”

http://www.infozine.com/news/stories/op/storiesView/sid/23223/

Boomers are known for their optimism. Experts attribute this to our having grown up in the post-World War II euphoria, when anything seemed possible. Whatever diseases hadn’t been cured yet would soon be eradicated, due to the ascendancy of scientific breakthroughs. Walk on the moon? Of course, technology paved the way. The economy? Booming. Even the rise of liberal religion in our sophisticated suburbs (more community center than judge of righteousness) took the sting out of such “outmoded,” unhappy-making notions as eternal damnation. All of this contributed to the promise that a happy ending for not just our generation but all of humanity was inevitable.

For the rest of today's blog, continue at The Boomer Blog

Top News From Today's "Boomiverse"

Did the boomers bring peace to Canada?
Michael Valpy
The Globe and Mail
June 1, 2007

Overview: “Canada's baby boomers have been waiting to hear this: Flower-power worked. The hippies' giddy make-love-not-war-movement of four decades ago actually resulted in a more loving country.”

http://www.theglobeandmail.com/servlet/story/RTGAM.20070601.wflower0602/BNStory/National/home

And the beat goes on
Linell Smith
Baltimore Sun
June 3, 2007

Overview: Smith reports, “Able to afford ticket prices that often exceed $75, boomers are not only a boon to aging musicians but also to anyone presenting them.”

http://www.baltimoresun.com/entertainment/music/bal-ml.boomer03jun03,0,5407639.story?page=1&coll=bal-artslife-music

Boomers do business online; eBay, other sites offer entrepreneurs opportunities to turn profits
Jon Stewart
The Frederick News-Post
June 4, 2007

Overview: Stewart discusses baby boomers and their impact on the online business trend.

http://www.fredericknewspost.com/sections/business/display.htm?StoryID=60907

Top News From Today's "Boomiverse"

Young, old, in-between: Can they all get along?
Virginia Galt
The Globe and Mail
June 2, 2007

Overview: Galt reports on multigenerational diversity initiatives in the workplace. She writes, “In order to retain the top minds in technology, IBM is exploring ways to keep its experienced older hands connected to the work force - rather than losing them to retirement - while also finding ways to make the footloose younger generations sign on and stay.”

http://www.theglobeandmail.com/servlet/story/LAC.20070602.RCOACH02/TPStory/Business

Balcony lifestyle hits new heights with baby-boomers
Seniorscopie.com
June 5, 2007

Overview: “Retiring downsizers are the main buyers of city apartments, but investors and first-home buyers are also looking to apartments as an entry point into the market.”

http://www.seniorscopie.com/actu/article.asp?id=070605180844&rub=swi

Red Wine Nutritional Supplement Featuring Super Antioxidant Resveratrol Designed to Extend Baby Boomer Healthy Years Introduced by Resmed Nutraceuticals
BusinessWire
June 5, 2007

Overview: Press release announcing, “Resmedin™ by Resmed Nutraceuticals Corporation -- a new red wine nutritional supplement that features the super antioxidant resveratrol -- may help baby boomers find the key to extending their healthy years.”

http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20070605005445&newsLang=en

You may recall my blog some entries back, calling for Happy POGO Day…POGO standing for “Parents of Grown Offspring.” Taking my favorite subject de jour, dealing with blame or criticism from your adult child, I revisit the themes of my more recent blog, “On Happy Endings,” demonstrating that it is possible to whine and grow one’s level of maturity, all at the same time.

So, speaking of bad jokes, how is it fair that those offspring whom you loved more than life itself could ever possibly find any fault with you? And how, too, is it that after investing oodles of time, love, money, caring etc. into our children as we grow up, that the pay-off is that in the end, to be a good parent, you’ve got to let go!

For the rest of today's blog, continue at The Boomer Blog

Top News From Today's "Boomiverse"

Boomer Bashing on Steroids
Brent Green
Boomers.typepad.com
May 27, 2007

Overview: Green blogs and shares his rebuttals about the latest “Boomer bashing” news articles and op-eds.

http://boomers.typepad.com/boomers/2007/05/boomer_bashing_.html

Health club memberships getting quite a workout
Donna Balancia
Florida Today
June 6, 2007

Overview: This article focuses on the increase in gym memberships. According to the International Health, Racquet & Sportsclub Association’s spokeswoman, Rosemary Lavery, “Baby boomers are the fastest-growing demographic of health club members….”

http://www.floridatoday.com/apps/pbcs.dll/article?AID=/20070606/BUSINESS/706060327/1003

Boomers down best as liquor sales bubble
CP
London Free Press
June 6, 2007

Overview: “Baby boomers with strong disposable incomes and a taste for new alcoholic drinks are credited with juicing liquor sales in Ontario to new highs.”

http://lfpress.ca/newsstand/Business/2007/06/06/4237919-sun.html

I may not have found a honey since my divorce but I have discovered the wonder of having a honey do man.

For the rest of today's blog, continue at The Boomer Blog

Top News From Today's "Boomiverse"

Listen Up, Everybody: I’m in Menopause
Elizabeth Hayt
New York Times
June 7, 2007

Overview: The article focuses on how women are publicly acknowledging and embracing menopause. Various women share their experiences and, how at times, uncomfortable situations turned out to be humorous. Hayt writes, “But these days, among people of a certain age, references to menopause are just as likely to be batted across a dinner table as comments about the bouquet of the merlot.”

http://www.nytimes.com/2007/06/07/fashion/07menopause.html?_r=1&oref=slogin

A retirement mistake Boomers should avoid
Jeanne Sahadi
CNNMoney.com
June 6, 2007

Overview: “The number of people taking Social Security benefits before full retirement age has been on the rise. It might be better for Baby Boomers to think twice before following the trend.”

http://money.cnn.com/2007/06/06/pf/retirement/social_security_early/?postversion=2007060614

Talking 'bout their generation
Megan Woolhouse
Boston Globe
June 7, 2007

Overview: This article focuses on using the word “senior” in the name of retirement centers. Woolhouse reports, “Bob Pitman, chairman of the National Institute of Senior Centers, said baby boomers surveyed by his organization overwhelmingly rejected the word "senior," feeling it has a negative connotation. While only 7 percent of people age 75 and older had problem with the word, 90 percent of respondents in their 50s didn't like it.”

http://www.boston.com/news/local/articles/2007/06/07/talking_bout_their_generation/

Fresh from hosting an illustrious panel of boomer experts from the publishing world at this year’s Book Expo (BEA) in New York City, I’m delighted to share their cutting-edge intelligence with you. We’ll do it in bite-size pieces for now, while I put together a trend report on the publishing industry’s take on where this generation is heading as consumers of the written word over the next couple of weeks.

For the rest of today's blog, continue at The Boomer Blog

Top News From Today's "Boomiverse"

Baby boomers shift the age of optimum sexiness
Jane Shilling
Times Online
June 8, 2007

Overview: Shilling reflects on the “age of optimum sexiness” and the cover of the July issue of Vogue celebrating “ageless style.”

http://www.timesonline.co.uk/tol/comment/columnists/jane_shilling/article1899465.ece

What is 'retirement age'? Definition may change
Stephen Nohlgren
St. Petersburg Times
June 8, 2007

Overview: Nohlgren reports, “America's labor force will soon start shrinking unless business leaders figure out how to keep older people in the work force.”

http://www.sptimes.com/2007/06/08/Business/What_is__retirement_a.shtml

Ageing Japan to be 40 pct 'elderly' by 2055-report
Reuters
June 8, 2007

Overview: “Japan's population is getting older faster than any other country's and 40 percent will be 65 or older by mid-century, double the current figure. That means Japan will have to shed the notion that the elderly need support and instead view them as a vital part of the work force, the Cabinet Office said in its annual report on aging society released Friday.”

http://www.alertnet.org/thenews/newsdesk/T4669.htm

Top News From Today's "Boomiverse"

Baby boomers shift the age of optimum sexiness
Jane Shilling
Times Online
June 8, 2007

Overview: Shilling reflects on the “age of optimum sexiness” and the cover of the July issue of Vogue celebrating “ageless style.”

http://www.timesonline.co.uk/tol/comment/columnists/jane_shilling/article1899465.ece

What is 'retirement age'? Definition may change
Stephen Nohlgren
St. Petersburg Times
June 8, 2007

Overview: Nohlgren reports, “America's labor force will soon start shrinking unless business leaders figure out how to keep older people in the work force.”

http://www.sptimes.com/2007/06/08/Business/What_is__retirement_a.shtml

Ageing Japan to be 40 pct 'elderly' by 2055-report
Reuters
June 8, 2007

Overview: “Japan's population is getting older faster than any other country's and 40 percent will be 65 or older by mid-century, double the current figure. That means Japan will have to shed the notion that the elderly need support and instead view them as a vital part of the work force, the Cabinet Office said in its annual report on aging society released Friday.”

http://www.alertnet.org/thenews/newsdesk/T4669.htm

Top News From Today's "Boomiverse"

For many retirees, home's too sweet to leave
Adam Edelman
USA Today
June 11, 2007

Overview: Edelman reports on boomers retiring in place. He writes, “Their decision defies a common myth: that a big proportion of U.S. retirees pull up stakes and migrate far from home, to golf course and beachfront communities in Arizona and Florida.”

http://www.usatoday.com/money/perfi/retirement/2007-06-11-retiring-in-place-usat_N.htm

What does the future hold for aging baby boomers?
Joanna Gray
The Southern
June 9, 2007

Overview: Gray shares her thoughts on the future for baby boomers and discusses topics including aging-in-place, healthcare, retirement and more.

http://www.southernillinoisan.com/articles/2007/06/09/health/doc466aca8526796381675992.txt

Retirement communities sing new tune to boomers
Jim Wasserman
Sacramento Bee
June 9, 2007

Overview: This article focuses on active retirement communities.

http://www.sacbee.com/103/story/213006.html

Bigoted Boomer Bashing
Dick Stroud
20.plus.30.com
June 10, 2007

Overview: Stroud reflects on the article, “Young, gifted, poor,” an editorial published in Financial Times on June 9, 2007.

http://www.20plus30.com/blog/2007/06/bigoted-boomer-bashing.html

Complete this song lyric from a popular ‘60s sitcom: “Neat. Sweet. ______.”

If you said “Petite,” odds are high that M&M/Mars is looking for you.

For the rest of today's blog, continue at The Boomer Blog

Top News From Today's "Boomiverse"

Boomers Staying On Job
Stephen Ohlemacher, Associated Press
The Hartford Courant
June 12, 2007

Overview: Ohlemacher reports, “As the baby boomers begin to ease into their 60s, most expect to delay retirement longer than their parents or grandparents. That's good because many can't afford to stop working anytime soon.”

http://www.courant.com/business/hc-retire0612.artjun12,0,5008390.story?coll=hc-headlines-business

Boomers refuse to be buried like everyone else
Linell Smith
The Baltimore Sun
June 10, 2007

Overview: Smith discusses how baby boomers are planning creative and environmentally friendly funerals.

http://www.baltimoresun.com/entertainment/arts/bal-ml.boomer10jun10,0,414228.story?coll=bal-home-headlines

Baby boomers: broke, ailing and anxious
Amelia Hill
The Observer
June 10, 2007

Overview: Hill writes, “Baby Boomers lived through the longest period of peace and prosperity in the 20th century, untested by mass unemployment, war or economic depression. They were the iconoclasts who made the Sixties a decade of change and saw the world as open to their influence. They were spoilt for choice. But according to the largest research project of its kind they are now getting worried.”

http://observer.guardian.co.uk/uk_news/story/0,,2099545,00.html

And who better to ask than the market analyst who both birthed and demised what was once the quintessential boomer publication?

You may recall that I hosted a panel on marketing to boomer women at the publishing industry’s premiere event, Book Expo (BEA), in New York on June 1, 2007. On the panel of experts was Thomas R. Troland, Sr. Market Analyst of Meredith Corporation’s Research Solutions Group.

For the rest of today's blog, continue at The Boomer Blog

Top News From Today's "Boomiverse"

Suburbs Are Graying Faster Than Big Cities
Sam Roberts
The New York Times
June 12, 2007

Overview: Roberts reports, “America’s suburbs, historically a haven for young families with children, are aging more rapidly than the nation’s central cities as the first suburban generation grows older. At the same time, there are early signs of a possible trend of wealthier and more educated older suburbanites moving to the cities.”

http://www.nytimes.com/2007/06/12/us/12suburb.html?ref=us

Retiring baby-boomers leave managers at a loss
Management Issues
June 12, 2007

Overview: This article shares results from a Buck Consultants, WorldatWork and Corporate Voices for Working Families study, focusing on boomers and the workforce. Specifically, “The departure of senior leadership was identified as the greatest potential risk associated with the exodus of mature workers, cited by more half of the companies polled.”

http://www.management-issues.com/2007/6/12/research/retiring-baby-boomers-leave-managers-at-a-loss.asp

Baby Boomers 'unrealistic'
Nadine Williams
The Advertiser
June 13, 2007

Overview: Williams discusses how Australian baby boomers are unrealistic about how the government will “meet their expectations about health and lifestyle.”

http://www.news.com.au/adelaidenow/story/0,22606,21898818-5006301,00.html

Top News From Today's "Boomiverse"

New concept for boomer retirement: freedom to work
Jane Glenn Haas
Orange County Register
June 13, 2007

Overview: Haas focuses on boomer retirement and writes, “If the old notion was freedom from work, the new concept should be freedom to work.”

http://www.ocregister.com/ocregister/life/columns/article_1723900.php

Boomers boost market for second homes for recreation, retirement
Eileen Alt Powell
Associated Press via San Diego Union Tribune
June 13, 2007

Overview: Powell reports, “For years, the wealthy have bought second homes to use as vacation retreats and benefit from the appreciation of the property. Increasingly, middle class families are looking more seriously at the second home market – especially baby boomers who want to line up a home now for retirement later.”

http://www.signonsandiego.com/news/business/20070613-1112-onthemoney.html

Mixed-up boomers renounce their own generation
Mark Hare
Rochester Democrat and Chronicle
June 14, 2007

Overview: Hare shares his thoughts on defending the baby boomer generation. He writes, “Personally, I've found that defending the boomer generation is like trying to count drops of water in Lake Ontario — it's so big, you can never get it right. The real issue is that there are so many of us that we have always been the elephant in the country's living room.”

http://www.democratandchronicle.com/apps/pbcs.dll/article?AID=/20070614/NEWS0201/706140354/1002/NEWS

“Closure.” It’s one of those psychobabble words I’ve grown to dislike over the years, because it implies that one can easily cut away challenging, weepy parts of their past like cookie dough and bury them neatly in a little box…forever. God forbid something pops up after the divine moment when the Closure Fairy flutters down and sprinkles her closure dust—then one may just have to admit they are human.

For the rest of today's blog, continue at The Boomer Blog

Top News From Today's "Boomiverse"

Who will care for the baby boomers? As generation nears retirement, concern mounts over elderly care
Associated Press via MSNBC.com
June 15, 2007

Overview: AP reports, “Alarm is spreading across the health care sector in the face of stark demographics. There will be an enormous increase in America’s elderly population in the next few decades, while the traditional labor pool for caregivers — women from their mid-20s to mid-50s — will scarcely grow at all, compounding problems for a work force already beset by low wages and high turnover.”

http://www.msnbc.msn.com/id/19234042/

Nutraceutical market ripe for baby boomer products
Clarisse Douaud
NutraIngredients-usa.com
June 14, 2007

Overview: Douaud discusses the trend in marketing functional food and dietary supplements to baby boomers because they are “increasingly worried about their health and take prevention of illness into their own hands.”

http://www.nutraingredients-usa.com/news/ng.asp?n=77394-mintel-culinary-tides-baby-boomers

Maturity Bites
Sally Swift
Daily Sally Blog
June 14, 2007

Overview: Swift reflects on her birthday and birthdays of fellow baby boomers. She writes, “Many of us are reaching milestones these days, but no matter what our age, Boomers are 'younger' than any preceding generation. Think of it this way: we're the first generation in history who will go to our graves in jeans.”

http://dailysally.blogspot.com/2007/06/maturity-bites.html

Top News From Today's "Boomiverse"

The Boys in the Band Are in AARP
Katie Hafner
The New York Times
June 17, 2007

Overview: Hafner writes, “The classic American midlife crisis has found a new outlet: garage-band rock ’n’ roll. Baby boomers across the country — mostly middle-aged dads who never quite outgrew an obsession with the music of their youth — are cranking up their amps and living their rock ’n’ roll fantasies.”

http://www.nytimes.com/2007/06/17/fashion/17dadbands.html?pagewanted=1

In the Prime of Their Time
Alessandra Stanley
The New York Times
June 17, 2007

Overview: Stanley reports, “BOTOX and plastic surgery allow actresses to look younger. Television is permitting them to act their age. Older stars who once had to resign themselves to playing frustrated spinsters or docile moms are suddenly flaunting their ripened sex appeal on television.”

http://www.nytimes.com/2007/06/17/arts/television/17stan.html?_r=1&oref=slogin

The boomer bank
Sunshine Coast Daily
June 18, 2007

Overview: “Baby boomers are handing out money to their young adult children to help with everything from mobile phone bills to mortgages,” a trend referred to as the “Boomer Bank.”

http://www.sunshinecoastdaily.com.au/localnews/storydisplay.cfm?storyid=3738324&thesection=localnews&thesubsection=&thesecondsubsection=

Employers can benefit from hiring older workers
Harry Payne
Faye Observer
June 17, 2007

Overview: Payne discusses the advantages of hiring older workers. He reports, “There are so many false assumptions about older workers and their ability to perform well on the job. The fact is older workers provide stability. They have a lower turnover rate than younger employees do. And, as the population ages, it will be a strong advantage to have older employees who can relate to older customers.”

http://www.fayobserver.com/article?id=265087

Every year and a half or so, from age 35 on, I got to talk to and about whatever boomers were going through in their lives in the public spotlight. My primary communications vehicle was books—15 of them, most written in the self-help genre. Work/life balance issues? I was there. Last child leaving the nest? Call on me. Caregiving an elderly parent? I’m your gal.

For the rest of today's blog, continue at The Boomer Blog

Top News From Today's "Boomiverse"

Author sees career encore for boomers
Susan Felt
Arizona Republic
June 19, 2007

Overview: This article includes a Q&A with Marc Freedman, author of Encore, his latest book proposing, "changes that individuals, business, government and society need to embrace in order to keep that generation working, not retiring.”

http://www.azcentral.com/arizonarepublic/arizonaliving/articles/0619secondcareer0619.html

The baby boomers who are in worse health than their parents
Peta Bee
Daily Mail
June 19, 2007

Overview: Bee reports, “While there is an argument that baby boomers are more aware of their health and therefore more likely to visit their doctor, the statistics confirm that weight-related illnesses and obesity itself are on the rise among the greying army.”

http://www.dailymail.co.uk/pages/live/articles/health/womenfamily.html?in_article_id=462906&in_page_id=1799

What people are doing
BusinessWeek
June 11, 2007

Overview: This chart shows how each generation uses the internet and which activities each group prefers.

http://www.businessweek.com/magazine/content/07_24/b4038405.htm

Top News From Today's "Boomiverse"

Boomer Women and Social Networking
Brent Green
Boomers.typead.com
June 14, 2007

Overview: Green blogs about boomer women and their interest in online networking. He discusses specifically, BoomerGirl.com, a social networking site created by Cathy Hamilton. There is also a video interview with Hamilton, who shares the premise behind Boomergirl.com.

http://boomers.typepad.com/boomers/2007/06/boomergirl.html

Boomers using social media to connect to family and friends
Sally Falkow
Daily Dog’s: The Leading Edge Blog
June 18, 2007

Overview: Falkow reports that baby boomers are using the internet to stay connected with friends and family. This online trend is expected to grow as the demographic ages.

http://www.infocomgroup.net/falkow/?p=89

Baby Boomer Tech Innovation Competition
David Louie
ABC30.com
June 19, 2007

Overview: “Seventy-four million people make up the baby boom generation. They're becoming a major focus of new technology to make their lives healthier, happier and easier.”

http://abclocal.go.com/kfsn/story?section=business&id=5400969

As a participatory anthropologist, I traveled to a warehouse in the wilds of West Oakland to observe the female boomer in situ. The occasion was the annual sale of an as-yet whispered woman-to-woman fashion designer’s who’s got our number samples sale.

For the rest of today's blog, continue at The Boomer Blog

Top News From Today's "Boomiverse"

Why Don’t Affluent Baby Boomers Give More Money Away?
Anne Ellinger and Christopher Ellinger
AlterNet
June 21, 2007

Overview: Anne and Christopher Ellinger ask, “When the Baby Boomer generation passes from this earth, what will our legacy be? Will we leave a world poisoned, hungry and war-torn? Or will we put the unprecedented wealth of our generation towards solving those crises before we die?"

http://www.alternet.org/story/54804/

Boomers pumping iron
Madlen Read
AP via Worchester Telegram
June 20, 2007

Overview: Read reports, “As more of America’s baby boomers start entering their 60s, more startup gyms are homing in on a more mature market.”

http://www.telegram.com/article/20070620/NEWS/706200338/1002/BUSINESS

Top News From Today's "Boomiverse"

Golden Paychecks
Peter Coy
BusinessWeek
July 2, 2007

Overview: Coy reports on compensation data from The Bureau of Labor Statistics and shares, “Over the past five years, full-time workers 55 and older have seen healthy pay gains after adjustment for inflation, while those under 55 have suffered losses.”

http://www.businessweek.com/magazine/content/07_27/c4041003.htm?chan=search

Retireeworkforce.com Offers Baby Boomers Second Careers
Maturemarket.com
June 20, 2007

Overview: This article focuses on Retireeworkforce.com, a job board to connect employers with experienced retirees.

http://www.thematuremarket.com/SeniorStrategic/Retireeworkforce_Retiree_workforce-8850-5.html

Experienced employees keep mum about career goals
Michael Kinsman
Bend Weekly
June 22, 2007

Overview: Kinsman writes, “A new survey finds that most workers aren't candid with their managers about career aspirations. The poll by the consulting firm Blessing White reports that 56 percent of workers say they seldom or never share their career plans with their employers.”

http://www.bendweekly.com/Business/Career/7525.html

Top News From Today's "Boomiverse"

Many worry about being able to care for relatives in the future
Mindy Fetterman
USA Today
June 25, 2007

Overview: “Forty-one percent of baby boomers who have a living parent are helping care for them — with personal aid, financial help or both, according to a USA TODAY/ABC News/Gallup Poll of 689 baby boomers. Of the 59% who aren't helping now, nearly half worry about their ability to do so in the future.”

http://www.usatoday.com/money/perfi/eldercare/2007-06-24-elder-care-poll_N.htm

Baby boomers still searching for love
Heather Haddon
Herald News
June 25, 2007

Overview: “Many of North Jersey's thousands of baby boomers -- those between the ages of 45 and 61-- say they crave the uninhibited excitement that their generation pioneered. And as an age bracket with high divorce rates, quite a few want to find a mate -- or at least some new friends.”

http://www.northjersey.com/page.php?qstr=eXJpcnk3ZjczN2Y3dnFlZUVFeXkzJmZnYmVsN2Y3dnFlZUVFeXk3MTU4MDc3JnlyaXJ5N2Y3MTdmN3ZxZWVFRXl5Mw==

Boomer Films
Chuck Nyren
advertisingtobabyboomers.blogspot.com
June 25, 2007

Overview: Nyren discusses Boomer Films, a project created by James Caan and other Hollywood boomers. The project “hopes to break the stranglehold of big-studio blockbusters such as Spiderman and Pirates of the Caribbean. Helped by an older generation of filmmakers, the company wants to produce movies based on powerful stories that are less reliant on explicit sex and violence.”

http://advertisingtobabyboomers.blogspot.com/2007/06/boomer-films.html

While we’re dishing fashion (see my recent blog “Observing the Female Boomer”), let’s take this opportunity to lay one urban myth to rest. Forth and Towne, Gap’s high-profile ill-fated effort to start up a retail store dedicated to selling fashion to boomer women, did not pass away because boomer women don’t want to be catered to as a special segment of the retail marketplace. There is the persistent rumor afoot that the last thing a women of a certain age wants to be is “ghettoized.”

For the rest of today's blog, continue at The Boomer Blog

Top News From Today's "Boomiverse"

Becoming 'parent of your parent' an emotionally wrenching process
Mindy Fetterman
USA Today
June 25, 2007

Overview: Fetterman discusses the growing number of boomers caring for their elderly relatives and the financial and emotional up and downs that goes along with it. She reports, “It's estimated that 34 million Americans serve as unpaid caregivers for other adults, usually elderly relatives, and that they spend an average 21 hours a week helping out, according to a study being released today by AARP.”

http://www.usatoday.com/money/perfi/eldercare/2007-06-24-elder-care-cover_N.htm

Achy baby boomers aren't aging gracefully
Tom Kisken
Scripps Howard News Service
June 25, 2007

Overview: Kisken reports that as boomers near retirement, their health may be deteriorating. He writes that boomers “said they hurt more, drink more, suffer more depression and experience more chronic health conditions than people born just before and during World War II.”

http://www.scrippsnews.com/node/24616

Vintage car can turn into gold when boomers revive their old dreams of possession
Seniorscopie.com
June 26, 2007

Overview: This piece focuses on the article "Car Collecting is Burning Rubber" published in BusinessWeek on May 6, 2007. “Thanks to wealthy baby boomers trying to regain a piece of their long-lost youth‚ inspirational cars are selling for increasingly high sums.”

http://www.seniorscopie.com/actu/article.asp?id=070626192407&rub=swi

Top News From Today's "Boomiverse"

Baby Boomer Breast Implant Surgery: Like Daughter, Like Mother?
PRWeb.com
June 27, 2007

Overview: Press release announcing, “Oak Park, Ill. plastic surgeon and author Allan Parungao, MD, notes a 279% increase in breast implant surgery from 1997 to 2006. And now some daughters who have breast augmentation are inspiring their Baby Boomer mothers to follow suit.”

http://www.prweb.com/releases/2007/6/prweb536141.htm

Baby Boomer Women Hardest Hit by Pelvic Health Conditions, Says New Report
PRNewswire
June 26, 2007

Overview: “A new report released today by the National Women's Health Resource Center (NWHRC) reveals for the first time the high prevalence of pelvic health conditions among women in the United States - - at least one-third of all women (about 35 million) will be treated for a pelvic health condition by the age of 60, with the onset of these conditions highest among Baby Boomers.”

http://sev.prnewswire.com/health-care-hospitals/20070626/NYTU03526062007-1.html

Implant dentistry will become part of core practice
Craig Cooper
Dental Economics
June, 2007

Overview: This article focuses on boomers and their impact on the dentistry business. Cooper reports that, “Baby boomers will be the richest senior-citizen generation in our history, and those of us in the implant business know our field is being driven by their dollars.”

http://de.pennnet.com/display_article/296244/54/ARTCL/none/none/Implant-dentistry-will-become-part-of-core-practice/

Last week, I began taking the opportunity to lay one urban myth to rest. Forth and Towne did not pass away because boomer women don’t want to be catered to as a special segment of the retail marketplace.

For the rest of today's blog, continue at The Boomer Blog

Top News From Today's "Boomiverse"

America Speaks out on Retirement: New Research Reveals That Guaranteed Income for Life is Top Retirement Goal for 97 Percent of Baby Boomers
Business Wire
June 28, 2007

Overview: Press release announcing, “New research sponsored by AIG SunAmerica and conducted by Harris Interactive reveals that securing a significant source of retirement income guaranteed for life is a top financial goal for virtually all baby boomers.”

http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20070628005512&newsLang=en

Boomers don't plan to slow down
Fernando Quintero
Rocky Mountain News
June 28, 2007

Overview: Quintero shares results from a survey conducted by the Rose Community Foundation of Denver. “The report concludes that half of the boomers surveyed plan to volunteer after retirement because they have passion for a cause and want to help the community. Most also intend to continue working - many out of economic necessity.”

http://www.rockymountainnews.com/drmn/local/article/0,1299,DRMN_15_5606119,00.html

More Motorcycle Deaths As Boomers Hit The Road
James Schugel
WCCO.com
June 27, 2007

Overview: Schugel reports, “Experts say many of riders have never been on a cycle before. In fact, two-thirds of all motorcyclists in Minnesota are baby boomers and late Generation Xers who might not have the experience.”

http://wcco.com/local/local_story_178191841.html

Top News From Today's "Boomiverse"

Agencies seek talent outside government
M.Z. Hemingway
Federal Times
June 28, 2007

Overview: Hemingway reports on baby boomers and older worker recruitment. ”Agencies should use nontraditional recruiting techniques, including partnering with organizations that represent older Americans, offer flexible work situations and adapt jobs to meet the preferences and physical constraints of older workers, according to a GAO summary of the forum."

http://federaltimes.com/index.php?S=2852973

Your generations beg to differ
Sara K. Clarke
Orlando Sentinel
June 25, 2007

Overview: Clarke discusses the similarities and differences between Generation Y and baby boomers. She reports, “Both work an average of 10 hours a day and get seven hours of sleep at night.”

http://www.orlandosentinel.com/business/orl-smallbiz2507jun25,0,908342.story

Wearing dual hats as motivational marketer and demographic champion, I regularly lead retreats in which boomer women share their deepest dreams and concerns. And so it was that I noticed a sea change at a retreat of leading-edge boomer women in Napa this weekend—one that not only worries me, but for which I feel partially responsible.

For the rest of today's blog, continue at The Boomer Blog