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About FH Boom℠

Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Special Features

Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

Training and Keynotes

FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
See the full listing of topics

FH Boom℠ Events

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FH Boom Daily Digest-May 8, 2007

Top News From Today's "Boomiverse"

Reinventing Middle Age
Daphne Merkin
New York Times Magazine
May 6, 2007

Overview: Markin reflects on the boomer generation and reinventing middle age. She shares, “Hold on, now. Being young was never as great as it’s made out to be and being middle-aged is not as bad as all that. Take a deep breath.”

http://www.nytimes.com/2007/05/06/magazine/06WWLN-Lede-t.html?ref=magazine

Childless Baby Boomer Women Fare as Well Psychologically as Do Mothers
Senior Journal
May 7, 2007

Overview: This article shares, “University of Florida study finds women of the baby boomer generation think motherhood is less critical than other factors that shape a woman’s life.”

http://www.seniorjournal.com/NEWS/Boomers/2007/7-05-07-Childless.htm

Booming into adventure
Bonnie Jenko
Milwaukee Journal Sentinel
May 7, 2007

Overview: Jenko reflects on the boomer generation and retirement trends. She writes, “So get ready for us, world. We embrace adventure: rock climbing, skydiving or kayaking. We give of ourselves: volunteering in schools, assisting the elderly or building houses for the needy.”

http://www.jsonline.com/story/index.aspx?id=601991

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