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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« Preparing for the Future | Main | Behind the Throne »

FH Boom Daily Digest-May 3, 2007

Top News From Today's "Boomiverse"

TripWiser Unveils Beta Site, Bringing New Meaning to Family Travel in America
PRWeb
May 3, 2007

Overview: Press release announcing, “TripWiser launches the official Public Beta website (www.tripwiser.com) that addresses unfulfilled needs of baby boomers planning family trips to or within the United States.” More specifically, “TripWiser is focusing on the trip planning requirements of a consumer segment with the highest purchasing power. The baby boomer generation represents about 40% of US households and half of its spending. Having increasingly more free time on their hands and eager to keep up with the younger generations, technology-savvy consumers are embracing the online social collaboration with remarkable speed.”

http://www.prweb.com/releases/2007/5/prweb523771.htm

Building homes with aging Baby Boomers in mind
Janet Miller
Michigan Business Review
May 3, 2007

Overview: Miller discusses how contractors are building new homes or modifying current homes to target baby boomers, referred to as “aging-in-place.”

http://blog.mlive.com/ann_arbor_business_review/2007/05/building_homes_with_aging_baby.html

The Future of Healthcare: Many doctors greeting baby boomers with closed doors
Gabe Semenza
Victoria Advocate
May 3, 2007

Overview: Semenza reflects on the future of healthcare and shares individual stories to support the growing healthcare concerns once boomers retire. Specifically he writes, “Welton is just one of the more than 70 million baby boomers poised to be 65 or older -- an age at which patients often get dropped by private insurers or can no longer afford to pay the premiums. He will be eligible for Medicare and Medicaid, but many doctors say they can't afford to treat these patients. So they don't. And when they don't, doctors who do are overburdened.”

http://www.thevictoriaadvocate.com/428/story/50044.html

Urge to clear mortgage falls after 55
Eric Beauchesne
The Ottawa Citizen
May 3, 2007

Overview: Beauchesne reports, “Many older boomers are in no rush to pay off their mortgages before they retire, and quite willing to risk going with a variable rate despite their experiences with the double-digit interest rates of the 1980s, survey findings suggest.” Moreover, “While two-thirds of all Canadians think it's very important to have their mortgages entirely paid off by the time they retire, this sentiment decreases with age, dropping to 59 per cent among those aged 55 and over -- the lowest percentage among all age groups.”

http://www.canada.com/ottawacitizen/news/business/story.html?id=d9e9aee4-6b2a-4aa8-adbe-b32c11ea1b4e

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