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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« FH Boom Daily Digest-May 29, 2007 | Main | Miles to Go »

FH Boom Daily Digest-May 30, 2007

Top News From Today's "Boomiverse"

Gain Insight In To The Spending Power Of Baby Boomers In The United States
Business Wire
May 30, 2007

Overview: Press release announcing the new study, “Spending Power of Baby Boomers in the United States 2007,” from Research and Markets.

http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20070530005536&newsLang=en

Lavalife Introduces New Online Personals & Social Networking Site for Baby Boomers
PRNewswire
May 30, 2007

Overview: “Lavalife, a leading provider of products and services designed for singles, announced today the launch of new lavalifePRIME, an evolution in online dating and one of the first-ever sites exclusively for mature singles age 45 and over -- http://prime.lavalife.com/.”

http://sev.prnewswire.com/multimedia-online-internet/20070529/NYTU01329052007-1.html

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