Top News From Today's "Boomiverse"
A kick in the pants for boomers; Not Your Daughter's Jeans supposedly trim tummies and give a lift to curvy women
Leslie Earnest
Los Angeles Times
May 2, 2007
Overview: Earnest reports on the popularity of Not Your Daughter's Jeans, a jeans maker targeted towards women. She writes, “By riveting attention on baby boomers who consider hipness a birthright, the company has struck a nerve that others have hammered at and missed. And his family's once-small business is popping out of its seams.” Earnest goes on to write, “It's not easy to please baby boomers, a massive group of consumers who are both picky and quick to spend. San Francisco-based Gap Inc. recently gave up on its boomer concept Forth & Towne. Still, many companies are dueling for them, including department stores and specialty chains such as J. Crew, Chico's and J. Jill.”
http://www.latimes.com/business/la-fi-jeans2may02,1,5068124.story?coll=la-headlines-business
Baby-boomers richest ever generation
MyFinances.co.uk
May 2, 2007
Overview: This article discusses the wealth of Brittan’s over-50 population. Specifically, the article shares, “Figures from Abbey Savings reveal the UK's older residents have more money than the gross domestic product (GDP) of every country on the planet outside America. In fact, even if you combine the GDP of Germany, France and the UK, British over-50s are still better off as they benefit from ‘an unprecedented level of personal wealth’, Abbey calculates.” Moreover, “Abbey calculates, if current trends continue, the GDP of Britain's over-50s will overtake that of the USA soon and by 2012 be six times as high as the US' figure.”
Baby boomers are snapping up vacation-home units in county and elsewhere
Roger Showley
The San Diego Union-Tribune
May 1, 2007
Overview: Showley focuses on vacation-home buying and condo hotel trends among baby boomers. He writes, “Real estate analysts noted the difference between forces motivating buyers seeking homes as investment properties and those wanting a vacation home. For vacation-home buyers, the decision to buy is based more on lifestyle choices and advancing age than on the potential for a quick profit. ‘It has to do with the baby boom generation,’ the 78 million Americans born from 1946 to 1964, said David Cabot, president of the San Diego Association of Realtors. ‘They are looking for vacation homes. It's a huge group of people.’” He also shares thoughts from Brendan Mann about condo hotels including, “‘The baby boomers don't have one second home, they have two or three, that's the thing,’ Mann said. ‘A condo hotel gives people the ability to have two or three of these places and scoot around and have fun going to different places.’”
http://www.signonsandiego.com/news/business/20070501-9999-1b1vachome.html