Top News From Today's "Boomiverse"
A Cell Phone for Baby Boomers
Jesse James Garrett
BusinessWeek
May 29, 2007
Overview: “Selling technology to technophobes may not seem like smartest business strategy, but when the technophobes in question are the 100 million baby boomers and seniors in the U.S., bridging the technology gap starts to look like a real market opportunity.”
http://www.businessweek.com/innovate/content/may2007/id20070529_644980.htm
Reinventing Retirement: the Baby boomer blitz
TheMatureMarket.com
May 28, 2007
Overview: This article focuses on research results from the Diversity Council Australia’s study, “Grey Matters: Engaging Mature Age Workers.”
http://www.thematuremarket.com/SeniorStrategic/reinventing_retirement-8774-5.html
Praise for Boomers
Susan O'Brien
Chicago Tribune
May 28, 2007
Overview: O’Brien discusses how baby boomers have contributed to today’s society just like previous generations have.
