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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
Read it here.

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FH Boom℠ offers trainings and keynotes in various topics. All topics can be presented as keynotes, half to full-day trainings and/or multi-day retreats, and customized to your organization’s particular purposes.
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« The First Woman President | Main | FH Boom Daily Digest-May 30, 2007 »

FH Boom Daily Digest-May 29, 2007

Top News From Today's "Boomiverse"

A Cell Phone for Baby Boomers
Jesse James Garrett
BusinessWeek
May 29, 2007

Overview: “Selling technology to technophobes may not seem like smartest business strategy, but when the technophobes in question are the 100 million baby boomers and seniors in the U.S., bridging the technology gap starts to look like a real market opportunity.”

http://www.businessweek.com/innovate/content/may2007/id20070529_644980.htm

Reinventing Retirement: the Baby boomer blitz
TheMatureMarket.com
May 28, 2007

Overview: This article focuses on research results from the Diversity Council Australia’s study, “Grey Matters: Engaging Mature Age Workers.”

http://www.thematuremarket.com/SeniorStrategic/reinventing_retirement-8774-5.html

Praise for Boomers
Susan O'Brien
Chicago Tribune
May 28, 2007

Overview: O’Brien discusses how baby boomers have contributed to today’s society just like previous generations have.

http://www.chicagotribune.com/news/nationworld/chi-0528letters3may28,1,7429997.story?coll=chi-newsnationworld-hed

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