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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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FH Boom Daily Digest-May 25, 2007

Top News From Today's "Boomiverse"

Boomers: In control and not winning friends; Gen-Xers find older workers a pain to work with: survey
Virginia Galt
The Globe and Mail
May 25, 2007

Overview: Galt reports, “Aging baby boomers dominate the work force. They believe rules should be obeyed – unless the rules are contrary to what they want. And they tend to equate hard work with long hours at the office, according to a report released yesterday.”

http://www.theglobeandmail.com/servlet/story/LAC.20070525.CABOOMER25/TPStory/Business

Retirees want to work
Carla Danaher
Herald-Sun
May 25, 2007

Overview: “Forty per cent of baby boomers aged 60 and over are looking after a child, grandchild or another member of their family. A study by Diversity Council Australia has also found a third of out-of-work boomers -- those born in the generation after World War II -- want to go back to work and more than half would consider doing further study.”

http://www.news.com.au/heraldsun/story/0,21985,21789192-662,00.html

A Whole Bunch of Books for Baby Boomers
Rhea
The Boomer Chronicles

Overview: This blog shares the latest books written for boomers.

http://www.thegeminiweb.com/babyboomer/?p=729

Posted by Boomer Daily Digest on May 25, 2007 8:00 AM |

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Comments (1)

Rhea:

Hi, and thanks for the mention of the
baby boomer books item on my blog!

Posted by Rhea | May 27, 2007 11:59 AM

Posted on May 27, 2007 11:59

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