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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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FH Boom Daily Digest-May 24, 2007

Top News From Today's "Boomiverse"

Older workers may be future for Georgia
Tammy Joyner
The Atlanta Journal Constitution
May 24, 2007

Overview: Joyner reports on Georgia’s labor force and the need to hire older workers. She writes, “The number of American workers 55 and older is expected to grow four times faster than the rest of the work force during the next decade. That trend holds true in Georgia, where the proportion of workers 65 and older is growing substantially while the pool of younger workers is shrinking.”

http://www.ajc.com/business/content/business/stories/2007/05/24/0524bizolder.html

Generations change but big issues stay the same
Bernard Salt
The Australian
May 24, 2007

Overview: Salt shares his definitions of today’s generations, and explains their similarities and differences.

http://www.theaustralian.news.com.au/story/0,20867,21783302-643,00.html

Clash of the Ages
Canada NewsWire
May 24, 2007

Overview: Press release announcing, “About nine out of 10 Canadian workplaces today employ up to four generations of workers and nearly half of the Canadians who work in a multi-generation environment admit to experiencing a clash with older or younger workers, according to a new poll by Monster Canada.”

http://www.newswire.ca/en/releases/archive/May2007/24/c4368.html

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