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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« Happy POGO Day | Main | FH Boom Daily Digest-May 23, 2007 »

FH Boom Daily Digest-May 22, 2007

Top News From Today's "Boomiverse"

Women hitting stride at 50
Mark Miller
Chicago Sun Times
May 21, 2007

Overview: Miller reports on 50-plus American women and shares thoughts from Marti Barletta, author of PrimeTime Women: How to Win the Hearts, Minds and Business of Boomer Big Spenders (Kaplan, 294 pages).

http://www.suntimes.com/business/394196,CST-FIN-women21.article

Retaining mature workers a solid strategy; replacing experienced staff can prove costly to employers
Sharon Adams
Business Edge
May 3, 2007

Overview: Adams discusses the importance of retaining older workers in Canada. She writes, “Skilled workers are becoming an international commodity - other industrialized nations are also struggling with skewed labour-force demographics caused by Baby Boomers moving into retirement.”

http://www.businessedge.ca/article.cfm/newsID/15294.cfm

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