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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« FH Boom Daily Digest-May 18, 2007 | Main | Happy POGO Day »

FH Boom Daily Digest-May 21, 2007

Top News From Today's "Boomiverse"

Golden age of boomers?
Tony Castro
LA Daily News
May 19, 2007

Overview: “Baby boomers are changing the politics of aging in Los Angeles and nationwide, transforming public policy, social mores and lifestyles in fundamental ways - just as they did in their youth.”

http://www.dailynews.com/news/ci_5939394

Generation gap? About $200,000
Dennis Cauchon
USA Today
May 21, 2007

Overview: Cauchon reports on the generation gap. He writes, “Tungare is part of the wealthiest generation in American history — a group of 67 million people 55 and older who are so affluent that the gap between them and younger people increasingly is making the USA a nation of haves and haves-much-less.”

http://www.usatoday.com/news/nation/2007-05-20-cover-generation-wealth_N.htm

Rules, benefits reflect look of work force
Aaron Nathan
The News Journal
May 21, 2007

Overview: Nathan discusses the aging workforce and gives suggestions in how to retain older workers.

http://www.delawareonline.com/apps/pbcs.dll/article?AID=/20070521/BUSINESS/705210309/1003

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