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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, chief blogger and FH Boom thought leader, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« Boomers have still got it | Main | FH Boom Daily Digest-May 21, 2007 »

FH Boom Daily Digest-May 18, 2007

Top News From Today's "Boomiverse"

Baby Boomers Influence Tech, Too, It's not all about the Generation X. All kinds of tech companies are targeting the boomer set.
Tim Bajarin
PCMag.com
May 18, 2007

Overview: Bajarin reports, “Baby boomers are truly emerging as a powerful purchasing market for technology, and vendors should take note. If the current crop of research is correct, however, they won't be spending their money on PCs or even CE devices. Their dollars will likely be spent on technology that helps them live healthier, longer lives.”

http://www.pcmag.com/article2/0,1895,2132506,00.asp

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