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Fleishman-Hillard is the first global PR firm to offer a U.S.-based practice group that is exclusively dedicated to helping companies build powerful relationships with the men and women of the baby boomer generation.
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Carol Orsborn, guest blogger and co-founder of FH Boom, is pleased to share with you an excerpt from: BOOM: Marketing to the Ultimate Power Consumer—the Baby Boomer Woman (Amacom Books, Fall of 2006, by Mary Brown and Carol Orsborn, Ph.D).
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« FH Boom Daily Digest-May 16, 2007 | Main | Boomers have still got it »

FH Boom Daily Digest-May 17, 2007

Top News From Today's "Boomiverse"

New Demographic Racial Gap Emerges
Sam Roberts
The New York Times
May 17, 2007

Overview: Roberts reports on the demographic racial gap and writes, “According to the latest figures, 80 percent of Americans over age 60 are non-Hispanic whites, compared with only 60 percent among those in their 20s and 30s, and 58 percent among people younger than 20.”

http://www.nytimes.com/2007/05/17/us/17census.html?_r=1&oref=slogin

Boomers changing travel
Yayonda Smalls
South Bend Tribune
May 17, 2007

Overview: This piece focuses on boomers and the travel industry. “For baby boomers in particular, it's all about value. Smalls reports, “Boomers are willing to pay higher room rates, but they expect their hotel room to be where the action is, have high-speed Internet access, a fitness center and a great mattress, Lacy said.”

http://www.southbendtribune.com/apps/pbcs.dll/article?AID=/20070517/Biz/705170459/-1/BIZ/CAT=Biz

There's only one option
Caille Millner
San Francisco Chronicle
May 17, 2007

Overview: Millner shares her views on the baby boomer generation and social security.

http://www.sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2007/05/17/EDG23PQUCT1.DTL

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