Top News From Today's "Boomiverse"
Baby boomers ditch package holidays for 'learn-a-skill-in-the-sun' breaks
The Daily Mail
May 15, 2007
Overview: According to this article, “The baby boomer generation is spearheading a move away from traditional beach holidays in favour of breaks where they can learn a skill, a report has revealed.”
http://www.dailymail.co.uk/pages/live/articles/news/news.html?in_article_id=455063&in_page_id=1770
Less Than Half of Boomers Are Brand Loyal According to Research from Focalyst; Service companies most likely to retain customers
Business Wire
May 15, 2007
Overview: Press release announcing study results from Focalyst about boomers and brand loyalty. Specifically, the release says, “… Baby Boomers (those born between 1946 and 1964) were found to frequently switch brands across a wide variety of product and service categories including apparel, cars, prepared foods, airlines, and more.”
Number of drug-addicted seniors to surge as boomers retire
Elizabeth St. Philip and Patrick White
Globe and Mail
May 14, 2007
Overview: Philip and White report, “As the baby-boom generation limps into old age, they're bringing hippie-era drug habits with them.”