Top News From Today's "Boomiverse"
Grandma, what a big schedule you have
Heidi Stevens
Chicago Tribune
May 13, 2007
Overview: Stevens reports, “About 78 million Americans are grandparents, and roughly 39 million of them are Baby Boomers -- a group not known for sitting idle as life marches by. As a whole, grandparents today are healthier, wealthier and more active than in any previous generation. They date. They volunteer. They run corporations -- and marathons.”
Media Buyers: Why 40-59 Year Olds Still Should Matter
KennedyCS
Joint Communications Blog
May 12, 2007
Overview: Blogger discusses how marketers still consider boomers as secondary targets.
http://jointcommunications.blogspot.com/2007/05/media-buyers-why-40-59-year-olds-still.html
‘Naked’: A Film By Rachel Dretzin
New York Times Feedroom
May 6, 2007
Overview: “Ten women and men discuss what sex is like when you're old enough to know better.”