Top News From Today's "Boomiverse"

Wrinkles in Living Color
Dody Tsiantar
Time
April 16, 2007

Overview: Dody writes about Dove’s ad campaign targeting baby boomers and suggests, “… it might not be that easy for Dove to overturn the mind-set against aging gracefully. Boomers might say they want to look their age, but how they spend their money is another matter. How else to account for the more than 4 million Americans who got Botox injections last year? The antiaging mantra has spread beyond face creams.”

http://www.time.com/time/magazine/article/0,9171,1607254,00.html

BoomerTowne.com(TM) Launches -- 'A Destination for a Generation'
PRNewswire
April 9, 2007

Overview: Press release announcing the launch of BoomerTowne.com, a Web site that will provide boomers with “a wide variety of content on topics ranging from health and travel to retirement planning as well as fun activities.” Boomertowne.com will also provide a “Towne Council” made up of members including Montel Williams, Denise Austin and more. “Members of the Towne Council span a wide range of expertise including personal finance, travel, health and fitness, healthy cooking, relationships, caring for elderly parents and more.”

http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=104&STORY=/www/story/04-09-2007/0004561434&EDATE=

Boomers worry about homophobia in retirement
Linell Smith
The Baltimore Sun via Lawrence Journal World
April 7, 2007

Overview: Smith reports, “Louis Hughes, 63, is part of the growing number of aging baby boomers who are gay and concerned about the discrimination and homophobia they may face in nursing homes and assisted living facilities.” Moreover, “this is a concern shared by many baby boomers who fought for the right to be openly gay in mainstream America. They now face a new challenge: remaining openly gay in old age.”

http://www2.ljworld.com/news/2007/apr/07/boomers_worry_about_homophobia_retirement/