Top News From Today's "Boomiverse"
What Do You Need for Aging Dogs? Depends
Jura Koncius
The Washington Post
April 5, 2007
Overview: Koncius reports on the trend of baby boomer spending on pets. “The generation that is redefining old age is making growing old easier for its pets. ‘Baby boomers are keeping their pets longer and are willing to do $5,000 surgeries on them,’ says Bob Vetere, president of the American Pet Products Manufacturers Association.”
http://www.washingtonpost.com/wp-dyn/content/article/2007/04/04/AR2007040400658.html
Baby Boomers Lucky On Pension Saving
Finance Daily, UK
April 5, 2007
Overview: This article shares, “Two separate studies reveal that the UK’s older generation intend to carry on working as they get older, with most recognising that the ‘baby-boomers’ have been lucky when it comes to pensions saving.” The reports suggest that boomers “are only interested in doing the work they want to do and at their own pace. The report claims that baby boomers have high work expectations in retirement including: continuing to work but without the stress, becoming involved in charities, and exploring new professions.” Additionally, “…more than three-quarters (76%) of over-50s said that being old is more about how you feel than your actual age and nearly one in two (47%) thought retirement and old age were old-fashioned terms that did not accurately describe the last decades of life.”
http://www.financedaily.co.uk/showArticle.aspx?loadID=415
Boomers can't kick drug abuse habits
Lisa Hoffman
Detroit News
April 4, 2007
Overview: Hoffman discusses drug abuse among baby boomers and writes, “They are perhaps best known for their youthful indulgence in an exotic menu of illicit substances such as Acapulco Gold, windowpane acid, mescaline and Quaaludes. Now, experts warn, the 78 million-strong baby boomer generation is bringing its propensity to use pills and pot to its senior years. In what researchers call the tip of an ominous trend, boomers are responsible for a spike in drug and alcohol abuse that is expected to mushroom in coming years.”
http://detnews.com/apps/pbcs.dll/article?AID=/20070405/LIFESTYLE03/704050308/1005/LIFESTYLE
Women back on top in L'Oreal annual report
Reuters News
April 4, 2007
Overview: This piece shares information from L’Oreal’s annual report. Specifically, “L'Oreal noted in 1996 the peak in consumption of beauty products for most people occurred between the ages of 40 and 60. By 2005, that had shifted to between 45 and 70. About 40 percent of 65-to-69 year olds said they used an anti-ageing cream in 2005, compared with just 20 percent in 1996.”
http://www.reuters.com/article/peopleNews/idUSL0454247220070405
Active Recreation Tops Lifestyle Desires for Over-55 Crowd and Baby Boomers; Adventure activities emerge as newest trend in active adult programming
PRNewswire
April 4, 2007
Overview: Press release announcing, “…a recent lifestyle interest survey conducted by Del Webb communities shows that active recreation, especially adventurous pursuits such as hiking and river rafting, is emerging as a top lifestyle interest by the over-age 55 and Baby Boomer crowds.” The press release also shares specific trends in the areas of adventure activities, top sports and health and fitness.
http://sev.prnewswire.com/construction-building/20070404/CLW03404042007-1.html